I've been getting into the gym recently and I started watching fitness videos by female lifters in the mornings. A lot of these women have that stereotypical "girlboss" attitude. They say things like "I always get ready in the morning and I do it to take pride in myself", and "My content is all about empowering women and finding ways for us to support each other." Some of these women have founded businesses (in e.g. athletic wear or sports nutrition) which also push these attitudes as part of the whole brand, and seem to employ many women. (Then again, of course, you don't know how their company is actually treating the women who work there.)
I'd like to know everyone's thoughts on these attitudes, which are spread through Western society as representing "mainstream feminism". Of course there's no acknowledgement of patriarchy, the causes of the barriers women face, the things women have to do to be successful in this society. As well as this, it totally ignores barriers based on race or class as well. However, I do find these videos quite motivational, and I think that they encourage a lot of positive qualities for women (self-confidence, working on your goals, focusing on yourself and your career, helping other women).
So what do you think? Do you wish this mentality would disappear, or do you think it has its benefits?